> [!headshot] > > ![David Truog](https://assets.creativeskeptic.com/images/David-Truog-secondary.jpg) # Services: how I help clients ## What I do > [!what-i-do] > > I help leaders, their teams, and their customers understand AI and shape strategy&nbsp;— through [[#Speaking|speaking]], [[#Writing|writing]], [[#Training|training]], [[#Video|video]], and [[#Advising|advising]]. > > In every engagement, I combine rigor and substance with craft and polish. ### Speaking > [!speaking] > >![[speaking.jpg|Photo of audience members listening attentively to a speaker]] > > Strong keynotes and presentations challenge assumptions, clarify what’s at stake, paint a vision of the future, and help audiences make better decisions. > > That’s what I do&nbsp;— at customer conferences, leadership offsites, strategic kick-offs, prospecting webinars, and other events. > > Based on my independent research and the purpose of the event, I orient and sharpen how audiences think, decide, and take action. ### Writing > [!writing] > > ![[writing.jpg|Photo of a person in an office reading attentively from a tablet]] > > Great whitepapers explain complex technologies and ideas clearly and help turn understanding into action. > > Grounded in my research, my writing for clients helps them articulate a point of view about AI that is both distinctive and brings their positioning and competitive strengths into focus. > > Their target customers gain a deeper grasp of AI and its implications, and make more confident, better-informed strategic choices as a result. ### Training > [!training] > ![[training.jpg|Photo of businesspeople in a conference room listening to a speaker on a wall-mounted display]] > > To illuminate, not just educate, AI training must sharpen how people *reason* about AI. > > I equip leaders, their teams, and customers with a deeper grasp of AI systems&nbsp;— including where human intuition fails and where human judgment is essential. > > The result is not mere technical fluency but clear judgment&nbsp;— to recognize opportunities, pitfalls, and tradeoffs, and navigate AI-related decisions intelligently. ### Video > [!video] > > ![[video.jpg|Over-the-shoulder photo of a person watching a video explaining AI agents on his laptop]] > > Powerful videos about technologies distill complexity without compromising accuracy&nbsp;— neither short but shallow nor deep but overlong. > > My videos for clients are substance-driven without being ponderous, concise without oversimplification, and visually polished without gratuitous ornamentation. > > A video that’s well crafted helps introduce audiences to complex ideas efficiently&nbsp;— and sparks their curiosity to seek out more in-depth material, such as a whitepaper. ### Advising > [!advising] > > ![[advising.jpg|Photo of a person in conversation on a video call]] > > Valuable advice helps decision-makers weigh options and make better-informed choices in high-stakes situations. > > I serve as a thought partner and constructive critic for clients facing complex decisions about AI&nbsp;— to test assumptions, clarify options, and navigate uncertainty. > > We start by defining and refining a specific question. I then write a research-based synthesis that frames the discussion to inform next steps. ## Selected work > [!selected-work] > > For one of my clients&nbsp;— an enterprise AI software startup called AllmaGen&nbsp;— I created a whitepaper and a video to help the company pitch investors and customers. > > ### Whitepaper > > <a href="https://assets.creativeskeptic.com/whitepapers/why-allmagen/why-allmagen.pdf" > target="_blank" rel="noopener" class="whitepaper-link"> > <img > src="https://assets.creativeskeptic.com/whitepapers/why-allmagen/why-allmagen_thumbnail.png" > alt="Why AllmaGen whitepaper cover" > class="whitepaper-thumb"> > </a> > > ### Video > > <div class="video-wrapper"> > <iframe > src="https://player.vimeo.com/video/1104931374" > frameborder="0" > allow="autoplay; fullscreen; picture-in-picture" > allowfullscreen> > </iframe> > </div> ## Getting started > [!getting-started] > > Here’s how my client work typically takes shape: > > 1. **Initial contact:** You [[Contact|reach out]] and we schedule an initial conversation. > 2. **Discovery:** We discuss your context, challenges, and goals, and assess mutual fit. > 3. **Proposal:** If we agree there’s a match, I prepare a proposal outlining the scope, timeline, and pricing for the work. > 4. **Next steps:** If you sign off&nbsp;— after any needed revisions&nbsp;— we move forward with clear milestones and deliverables. > [!tile-set] > > > [!link-to-testimonials] > > **[[Testimonials|Testimonials →]]** > > Feedback about me and my work > > > [!link-to-bio] > > **[[About|About →]]** > > LinkedIn profile, background, and bio > > > [!link-to-contact] > > **[[Contact|Contact →]]** > > Send me a note via a form or LinkedIn