> [!headshot] > >  # Manifesto: guiding principles ## Skepticism > [!skepticism] > > I use skepticism as a method, not a worldview. It doesn’t mean pessimism, cynicism, or denialism toward technology. It means rejecting unfounded claims and hazy buzzwords — asking hard questions and evaluating evidence instead. ## Creativity > [!creativity] > > I counterbalance skepticism with creativity — not to decorate but to generate hypotheses under uncertainty, to experiment, build, and iterate. Creativity makes skepticism constructive, leading to stronger insight, communication, and action. ## Clarity > [!clarity] > > Technology talk is often opaque and complicated. Or it’s misleading because it’s over-simplified. The result: confusion and poor decisions. So I express ideas as simply as possible — while not simplifying to the point of misrepresenting. ## Interconnection > [!interconnection] > > The most valuable insights often arise from breaking out of narrow framings and bridging across disciplines. I hunt at the intersections — spotting similar patterns, shared constraints, and productive analogies that transfer across contexts. ## Polarity > [!polarity] > > No technology is a panacea or a poison. Reality is more nuanced. That doesn’t mean settling for an average between extreme positions. It means spotting what’s valid in each and discarding what’s hyperbolic — for sharper understanding and action. ## Humanity > [!humanity] > > Engagement is not value. Attention is not loyalty. Businesses need human-centric design because it creates experiences that don’t just *attract* people but are *valuable* to them. That’s what drives sustained retention and revenue growth. > [!tile-set] > > > [!link-to-research] > > **[[Research|Research →]]** > > Why I do it and where it is > > > [!link-to-services] > > **[[Services|Services →]]** > > About my work for clients > > > [!link-to-testimonials] > > **[[Testimonials|Testimonials →]]** > > Feedback about me and my work